ADT Extends Connected Security to Mobile
As consumers have grown accustomed to using their mobile phones to order services and receive updates on the information they want to monitor, the security industry is looking to meet their expectations.
For example, ADT has worked to expand its subscription-based security services beyond the home and into automotive and cellphone-based security initiatives.
During his investor day event held Tuesday, March 1, ADT executives outlined several ways the company has reshaped and strengthened its portfolio. Among the most recent initiatives are automotive and mobile.
“As we develop our longer-term vision, we look beyond the home, and it’s important for us to talk about extending the protection and security of people – wherever they are” , Leah Page, vice president, emerging and mobile business at ADT, said at the event.
Ensuring personal safety through mobile phones
To ensure the personal security of people on the move, ADT offers its SoSecure mobile application. This allows customers to call ADT for help in a number of ways – by swiping a button, via SMS, video chat or hands-free with a passcode word.
Once activated, SoSecure discreetly connects users with trained ADT monitoring security professionals who can assess the situation and notify 911 of the user’s location and profile details to help first responders find them further. quickly.
“We consider situations like running at night, being alone in a parking lot, walking on campus, or being the last worker left at your job, and how having an ADT agent keep in touch with you or check on you can make a difference. difference,” says Page.
She noted that the service can help reduce false alarms to 911, allay caller concerns that 911 won’t take them seriously, and transmit data such as the caller’s location more efficiently. calling 911.
Integration with apps from partner companies
This service can also be integrated into the applications of partner companies. For example, the personal safety feature built into the Lyft app connects Lyft riders and drivers to an ADT monitoring professional.
Page said the mobile phone-based service is adapting to the new ways people live their lives, noting that just a few years ago it was much less common to use apps for ridesharing, delivery groceries and dating. Today, these services and the gig economy are much more accessible.
“But in addition to convenience, access to these new services has also created new social interactions and, within that, new security needs,” Page said. “As ADT seeks to protect a wide range of consumers, participation in these new social interactions is a necessity.”
Monitoring of vehicles and the cargo they carry
To expand its vehicle services, ADT announced a joint venture with Ford in January. By co-investing in Canopy, they will combine ADT’s professional security monitoring with Ford’s artificial intelligence (AI)-driven camera technology to protect vehicles and the cargo they carry.
Read more: AI-powered, connected and monitored service will keep the vehicle safe
The solution will aim to serve both businesses and individual owners.
“We know that vehicles are the second largest asset class for Americans’ purchasing power, and protecting their vehicle and the assets it contains presents a real need for a professional monitoring service,” said Page.
An alternative is expected to hit the market early next year, and it will work for new and existing vehicles of all car brands. The Canopy solution will also be integrated into new Ford and Lincoln vehicles.
“We have identified the trend in automotive and are addressing the needs of this industry as it moves from single vehicle sales to recurring revenue streams with safety at the forefront of these subscription-based models” , said Page. “And as we consider ways to gain share of wallet and bundles, automotive seems like a natural extension.”