Cox Automotive introduces Kelley Blue Book Service Advisor
The most trusted third-party auto brand helps car owners confidently identify the best auto repair shops and fair prices for repairs
ATLANTE, June 29, 2022 /PRNewswire/ — Kelley’s Blue Booka Cox Automotive business, today announced Service Advisor is now available to car owners nationwide. Service Advisor is designed to help car owners identify local auto repair shops and find fair prices for services rendered. By referencing data from millions of services performed, Service Advisor answers key property questions such as what services are needed and when to have them performed and, most importantly, how much it should cost based on similar repairs in the area.
With inflation on the rise and inventories of new and used vehicles still tight, the cost of keeping their current journeys on the road is a major concern for most motorists. Moreover, according to the Cox Automotive Repair Orders Monthly Revenue Index, the cost of repairs is rising. The average revenue generated per repair order increased for the sixth consecutive month after stabilizing in November 2021. At 126.8, the repair order revenue index for May 2022 was up 11.7% year-over-year and 0.08% from April 2022. (Index is based on January 2019 to a value of 100 to show the comparison over time.)
“Given the vehicle inventory and pricing issues currently facing car buyers, many people are choosing to delay their next new or used car purchase,” said Jason Alleneditorial director of Kelley’s Blue Book. “As a result, it’s even more important for owners to stay on top of their service and maintenance, and know what they have to pay for that work. With Kelley Blue Book Service Advisor, our data scientists leverage exclusive insights and industry data to help owners get the right service, from the right provider, at the right price.It’s not easy to save money in the automotive market right now, but Service Advisor helps car owners do just that.
To further extend Service Advisor’s visibility to financially conscious drivers, Kelley’s Blue Book has partnered with two top financial influencers: Haley Sacks, better known as Mrs. DowJones– and Seth Godvin. Sacks, founder of finance is cool, is a financial guru who guides ordinary people in identifying areas in which to earn and save money. Godwin comes from an automotive finance background and is best known for breaking down financial topics into digestible action items for his audience.
Sacks said: “Ultimately, women make most of the important financial decisions at home, including when to buy and repair cars. The Kelley Blue Book Service Advisor at a more fundamental level facilitates better spending decisions, which is exactly what my audience is looking to do.”
Service Advisor also provides an overview of common issues faced by car owners and a Q&A forum where owners can ask service-related questions. Additionally, Service Advisor puts reminders front and center. Not only will consumers receive information about whether a vehicle is under recall, but they can also opt in to real-time recall alerts with a list of local dealers who can fix the issue.
“Young people have less experience to draw on when it comes to buying and maintaining vehicles,” Godwin said. “For most, a car is their first major purchase, and that comes with a ton of responsibility. A lot of people don’t have the resources or the mentors to help them understand how to get the most out of the car. investment in their car. That’s why I’m so excited to partner with Kelley’s Blue Book and help continue to educate car owners of all ages and bring value to the financial and automotive communities.”
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About Kelley’s Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the source of vehicle ratings and information that consumers and the automotive industry trust. Every week, the company provides market-reflecting values on its premier website KBB.com, including its famous Blue Book® Trade-in values and Kelley’s Blue Book® Price Advisor tool, which provides a range of what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a trade-ready offer with Kelley Blue Book. ® Instant cash offer. The Company also provides vehicle prices and values through various products and services available to automobile dealerships, automobile manufacturers, finance and insurance companies, and government agencies. Kelley’s Blue Book is a Cox Automotive brand.
About Cox Automotive
Cox Automotive Inc. makes it easier for everyone to buy, sell, own and use vehicles. The 27,000+ team members and global company family of brands including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are committed to helping millions of car buyers, 40,000 automotive dealership customers across five continents, and many more in the automotive industry prosper for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held, Atlantabased in New York with annual revenues of nearly $20 billion. www.coxautoinc.com
SOURCE Cox Automotive Inc.