Enterprise plans to redevelop 3-acre site for new rental and sales center in Roswell


The company will be called Enterprise Auto Center, depending on the rezoning request. Billy Giddens, director of facilities and construction at Enterprise Holdings, is listed as the applicant.

Enterprise plans to renovate an existing building, landscaping the property and creating a streetscape with a variety of trees to block the view of cars for sale. Kephart said the company typically sells vehicles that are no longer used for rental with 10,000 to 30,000 miles on them.

The 24,700 square foot building currently on the property will include offices, a vehicle showroom and space for auto repairs and car washes, Kephart said. Representatives did not say how soon the company plans to redevelop the property, but Kephart said it would be this year.

In its approval vote, the Roswell Planning Commission included the condition that car rental and used car sales operations still take place at the site. Officials said they did not want a business selling used cars only on the site.

“I would like to see a company out there with the reputation of Enterprise rather than someone … who is just trying their luck for a year or two”, said Bruno Costanzo, Member of the Commission.

Less than a month ago, Business Insider ranked Enterprise as the best car rental company.

The support of the Planning Commission for the project is not a guarantee that the City Council will agree. Last week, council denied a request from another company to open a used car fleet at 11208 Alpharetta Highway in the former Discount Tire building.

Mayor Lori Henry cast the decisive vote in rejecting the request and said she did not want to see more auto companies along the Ga. 9 / Alpharetta highway corridor.

Phone messages left at Lowe’s office and Enterprise Holdings were not returned to the Atlanta Journal-Constitution.

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