Levels 1 Have Growing Responsibility in Supply Chain, Says Magna

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The industry’s largest suppliers are doing more than ever. They need to closely monitor not only long-term trends but also short-term supply constraints. By Freddie Holmes

Based in Canada but with a global presence, Magna is one of the automotive industry’s most diverse Tier 1 suppliers, handling everything from the production of discrete components to complete systems and the manufacturing of complete vehicles. . With such a broad portfolio and a global network of factories, it faces the same challenges as any of the largest automakers in the industry.

Guenther Apfalther is President of Magna Europe and Asia. Along with the supplier’s established activities across Europe, he is also responsible for leading the company’s developments in fast-growing regions such as China and India.

From the semiconductor supply shortage to the rigors of being a diverse global Tier 1, Apfalther has sat down with Automotive world to discuss some of the most pressing issues facing the business and suppliers as a whole as the demand for electric, autonomous and connected vehicles increases.

Guenther Apfalther, President of Magna Europe and Asia

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