Mercedes-Benz India records growth in premium car sales
Top models from Mercedes-Benz are GLE 450, GLE400d, GLS, GLS Maybach as well as sedans such as S-Class, S-Class Maybach, G-Class, AMG E53 and E63 AMG as well as EQS and EQS53 AMG electric sedans.
Mercedes-Benz India said it has seen faster growth in sales of its premium models priced above ₹1 crore. The luxury automaker said it saw a 68% increase in sales of these models in the first nine months of 2022.
Vice President, Sales and Marketing, Santosh Iyer informed that the company sold 11,469 units between January and September this year. Those numbers exceeded what Mercedes-Benz sold in the domestic market last year. Iyer also added that 30% of the company’s sales come from its premium vehicles. He said: “So this again shows the maturity of the Indian luxury car market.”
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Iyer, who has been slated to take over as Managing Director and CEO of Mercedes-Benz India from January 1, 2023, explained that previously the luxury car market was more focused on entry-level cars. range, but now the mix is changing and the maturity is much higher. “It also shows a very strong consumption capacity on the part of the luxury customer,” he was quoted as saying. Iyer mentioned that the current growth of 30% will increase to 40, as there are a total of 7,000 backorder units in its product line.
Mercedes-Benz India products that cost more ₹1 crore includes SUVs and luxury sedans such as GLE 450, GLE400d, GLS, GLS Maybach as well as sedans such as S-Class, S-Class Maybach, G-Class, AMG E53 and E63 AMG as well as EQS and EQS53 electric sedans AMG. The brand also recently launched its long-awaited electric sedan, the EQS 580, which has already registered more than 300 reservations.
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Iyer also pointed out that the availability of some of these premium vehicles is also a supply challenge. “We have to wait and see, but clearly the strategy in India and globally is to increase our share of premium vehicles. We are very focused on being a true luxury brand to push these segments much higher,” he was quoted in a PTI report.
Date of first publication: October 16, 2022, 6:08 PM IST