When Crash Champions announced that it was acquiring Mike’s Body (MAB) in June, many people throughout the Bay Area thought of the nationally recognized MAB Benevolence Program.
It has become part of the brand at Mike’s Auto Body as the company and its owners, the Rose family, have donated exactly 100 vehicles to deserving families, individuals and non-profit organizations over the past 21 years.
The goal has always been to give people a helping hand rather than handouts with the gift of transportation, and the MSO has accomplished that mission with every vehicle it presented to a deserving recipient.
Over the years, Mike’s Auto Body has involved more and more people in its charitable program, including suppliers, technicians and insurance partners. Benevolence Ambassador Sal Contreras is pictured far right.
In 2001, Mike’s Auto Body began donating refurbished cars to people in need. The very first beneficiary was a single mother with two children. Journalist wayne freeman of Channel 7 ABC News reported on the presentation and ran the story on the evening news. It quickly became an annual tradition, as Freedman and his news team reported on every presentation over the years during the holiday season, as well as more and more media flocking to the well-known story. be.
Over the years, Mike’s Auto Body has involved more people in its charitable program, including salespeople, technicians, car rental companies and insurance partners. Salespeople donated products and services, Mike’s Auto Body technicians donated their time and skills, and insurance and rental car companies donated vehicles.
The donated vehicles were considered complete, but by refurbishing them and returning them to their pre-crash condition, they looked like new.
Mike’s Auto Body first held showings from 2001 through 2006 at its Concord, CA location with a one-year exception in Brentwood, CA. Since then, it has hosted car shows at some of its East Bay stores, as well as other locations, including working with the U.S. Coast Guard’s CPOA in Alameda, Calif., on the pier in front of the USS Hornet Museum.
The Benevolence Program Director at Mike’s Auto Body is Sal Contreraswho has attended every car show since the program’s inception and is considered the Goodwill Ambassador.
“We always say that at Mike, we are…
Comments are closed.