Mitsubishi prepares for the launch of the Outlander PHEV
“You take a look and say, ‘OK, what’s a nice SUV [that] you have the freedom to plug in whenever you want, or to use gasoline?’” Herod said Automotive News After the meeting. “And I think consumers, you know, may want to switch to an electric vehicle in the future. I think they’re really moving towards the gateway vehicle. I think because the crossover market is so hot , the PHEV will serve this niche perfectly.”
The successful launch of the Outlander PHEV this year will be one of the main objectives of the new CEO of Mitsubishi Motors North America, Mark Chaffin.
Chaffin said the redesigned gas-powered Outlander that debuted last year was “on fire.” Outlander sales increased 24.9% in the United States in 2021 to 33,883, representing 33.2% of brand volume.
“We continue to improve Outlander,” Chaffin said. Automotive News. “It’s only been on the market for a year. We’re not sitting on our heels. We’re delivering great trim upgrades to dealerships. It’s going to keep customers engaged, keep customers watching.
“Outlander is going to continue to be a huge success, and when we launch the PHEV version of it, we’re going to attract a whole different group of customers.”