NADA and National Urban League set to emphasize diversity in auto retail
Organizations will also implement the internship program to help promote career opportunities at franchised dealerships, such as positions in sales, service, finance and insurance, digital marketing or parts.
Internship candidates will be recruited from historically black colleges and universities, minority-serving institutions, and universities with diverse student populations.
“We have a significant shortage of automotive technicians working within franchise dealerships,” Will Green, president of the Louisiana Automobile Dealers Association, said in a statement. “With the proliferation of electric vehicles and as more consumers buy new and used cars, these are exciting times in our industry, and we need a skilled workforce not only to sell vehicles, but also to work in dealership service departments to diagnose problems, educate customers and complete repairs.”
Green said the partnership with the league will give dealers “access to a pool of potential workers to help fill the void.”
The state dealer association is “ready to build on the Urban League to recruit, train and hire more women and a workforce that is more diverse and representative of the communities we serve,” it said. he adds.
Says Cravins: “The apprenticeship program is absolutely going to change some lives. I think the internship program is going to change the trajectory of people. … It’s a way to build generational change.”