New Cortez The Station store announces grand opening – The Journal
The eclectic shop offers sales, pizza and freebies
A new boutique in Cortez called The Station has announced that it will have its grand opening on Saturday, November 26 from 10 a.m. to 8 p.m. at 36 N. Maple St.
The grand opening will include free pizza and dessert while supplies last, gift cards and special sales. Sale includes 15% off items $50 or more and 20% off items $100 or more.
Owners Jeremy and Kara Linch are thrilled to see their project come to life.
“Everything fell into place quickly without too much concern or doubt. I have always loved fashion and even decoration. It’s such a fun and interesting moment in style. … I love mixing bohemian, farmhouse and hippie country trends,” Kara Linch said.
“We also live in such an amazing area with all the western and indigenous influence and cultures. I have such an appreciation for the talents and craftsmanship of all of our local artisans. And now we can sell all of our favorite finds to our customers. We really want to have something for everyone,” she said.
The shop is in a 1950s building that was once an auto shop and gas station, which inspired the name. Shop features women’s and men’s clothing, home decor, knives, jewelry, shoes, candles, coffee mugs, Red Dirt Hat Co. merchandise, state-of-the-art furniture and other joinery pieces created in-house by Jeremy Linch.
The idea for the store came to Linches during a trip to Texas. After visiting a chic Western boutique in the Lone Star State and seeing many more throughout their trip, the idea for The Station was born.
“I told Jeremy, ‘We can do it in Cortez,'” Kara said. They got to work, doing much of the renovation themselves.
The Station has been open since June, but it hasn’t been without challenges.
While working on a project at the store, Jeremy Linch cut a tendon in his finger, requiring stitches to repair the gash. Kara didn’t come out of the remodeling process unscathed either. As she was painting the exterior of the building, a gust of wind knocked her off a ladder, causing her an injury that required stitches above her eye and a broken wrist that required a surgery a week later to install two plates and nine screws.
“There were a lot of tears of frustration and tears of gratitude,” Kara said. “We just continued to trust in God’s plan and that there was a reason for the trials.”
Although there were some difficulties, there were many happy moments during construction. Just prior to The Station’s completion, the Linches’ first grandchild, Peyton Lane, was born, and the boutique has been honored with his presence in the store several times since opening its doors.
“Have I ever dreamed of owning a boutique?” Kara asked. “No, never. For years I’ve wondered what I’m supposed to do with my God-given talents. What do I want to be when I grow up? God put this in my face. Why? Have I ever thought of it? It all depends on God’s timing.
Jeremy and Kara hope The Station will be a fun and relaxing place to shop for people whether they live in the Cortez area or are just passing through.
“We are thrilled with the response from this community and bystanders,” Kara said.
The Station’s normal hours of operation are Monday through Friday 10 a.m. to 6 p.m. and Saturday 10 a.m. to 5 p.m.