Nissan to invest nearly $ 18 billion in electrification blitz


Japanese rival Honda Motor Co., on the other hand, embodies the offsetting strategy of other competitors taking more aggressive steps to eliminate internal combustion altogether. Honda has pledged to rely solely on electric batteries and fuel cell vehicles by 2040.

“The role of business in meeting the needs of society is increasingly enhanced,” Uchida said. “With Nissan Ambition 2030, we will enter the new era of electrification, advancing technologies to reduce the carbon footprint and seek new business opportunities. We want to transform Nissan to become a sustainable company whose customers and society really need. “

Drums ambitions

Nissan was one of the world’s electric vehicle pioneers when it introduced the Leaf hatchback over a decade ago as the world’s first affordable mass-produced electric vehicle. But it has lost ground in the global electric vehicle race as its rivals overtake it in terms of investment and technology.

Nissan Ambition 2030 could put the Japanese automaker back in the running.

As part of this plan, Nissan aims to launch solid-state batteries by the fiscal year ending March 31, 2029 and prepare a pilot plant in Yokohama, Japan, as of the fiscal year ending March 31, 2025.

“The batteries will be the key to the transition,” Uchida said. “With smaller, thinner batteries, we can offer flexible configurations, with more dynamic performance, expanding to larger segments, like pickup trucks. “

Nissan envisions revolutionary batteries as cutting recharge time to one-third of current batteries while cutting costs to $ 75 per kilowatt hour, below the critical level of $ 100, by the fiscal year ending March 2029 .

Nissan sees additional cost gains for solid-state batteries at a level of around $ 65 and is considering a possible price parity between EVs and gasoline-powered vehicles, although it has offered no delay.

“Reducing battery costs will dramatically change the dynamics of pricing for electric vehicles,” COO Ashwani Gupta said. “We are redefining the role of the car.


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