Polestar is preparing a larger volume electric vehicle

Swedish automaker Polestar Cars will showcase what it says is its best-selling vehicle in the United States to date.

The Volvo subsidiary will bring the Polestar 3, a crossover the size of a Porsche Cayenne, to the United States in the first quarter of 2023.

Ahead of launch, Polestar has released a new film and the first undisguised image of the midsize crossover. Unlike the current Volvo-inspired Polestar 2 sedan, the Polestar 3 features new design cues that include a sloping silhouette and distinctive headlight and taillight styling from other Polestar models.

“With this car, we are bringing ‘sport’ back to the SUV, staying true to our performance roots,” said Thomas Ingenlath, CEO of Polestar.

Polestar plans to equip the new model with hardware and electronics that would enable autonomous highway driving by the middle of the decade, including lidar sensors from Luminar Technologies and computer electronics from Nvidia Corp. The sensors are integrated into the so-called Smart Zone – a transparent panel on the Polestar 3’s front grille.

The Polestar 3 is built on a new all-electric platform developed by Volvo for its next-generation vehicles, designed with two motors and an expected range of 372 miles, based on European WLTP standards. Once this technology is approved, the new platform will also offer hands-free, eyes-free self-driving capability.

Growth engine

The Polestar 3 is key to the young brand’s ambitions to increase its global sales tenfold to around 290,000 units by 2025. Polestar plans to launch a new car every year for the next three years, starting with the Polestar 3, and aiming to increase its presence in at least 30 global markets by the end of 2023.

“This is a major milestone for our business, accelerating our growth trajectory and taking us into our next phase,” Ingenlath said.

US dealers will learn more about Polestar 3 configurations and pricing this summer.

By the time the first Polestar 3 rolls off the assembly line early next year at the Vovo factory near Charleston, South Carolina, the automaker expects to have nearly 40 stores operating across the country. the American continent.

But the Polestar 3 will be launched in a more competitive market than the Polestar 2. Mercedes-Benz, BMW and Porsche will launch battery-powered crossovers over the next few years.

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