Strategies to Help Auto Body Shops Overcome the Semiconductor Chip Shortage


The global semiconductor chip shortage has impacted vehicle manufacturing over the past year, but as the shortage persists, some experts predict its effects could be felt by the collision and auto repair industries. during the second half of 2021, which could cause delays in cycle time as spare parts become less available.

Although bodybuilders cannot control supply disruptions, Jade Terreberry, Director of Dealer Sales Analysis at Beetle Automotive, proposed “7 strategies for Navigating the Chip Shortage” during a recent educational webinar, presented by Autotrader and Automotive News‘Powertraining.

Moderator Terry kosdrosky, public engagement manager and social media editor for Automotive News, welcomed attendees and introduced Terreberry, who pledged to identify “opportunities in areas where you can focus in the coming months to develop strategy, precision and accuracy to achieve your goals. We’re going to cover seven very specific strategies, but the message is broader than that.

Identifying the cause of the chip shortage as “continuing aftershocks of the pandemic,” Terreberry said, “a year ago we couldn’t tell how bad this situation of supply and demand imbalance would become. , but we also know this industry is tough, and it’s serious, and it’s smart, and we’re still using technology to change, adjust, and really catapult us into the future.

“If you think about the disturbances [in the past] that have created global supply chain problems, we always succeed, “said Terreberry. smarter to better meet the needs of our consumers to ensure we have a multi-pronged revenue stream approach for our businesses[…] We are going to talk about the future of our business.

Before exploring the strategies, Terreberry stressed the importance for auto body shop owners to understand the market, where their business is today and where they want to be in the future.

Stores only want three things: make more money, sell more orders, and create loyal, lifelong customers, and every action the business takes should be designed to drive those direct results.

It’s easy to …

Leave A Reply

Your email address will not be published.