The world’s first AI-powered high-performance OTT / CTV advertising platform for car dealers and marketers
The platform allows users to activate new campaigns in less than 24 hours by integrating a dealership’s live vehicle inventory to create, target and serve VIN-specific ads. Proprietary technology eliminates the high cost of production by using artificial intelligence (AI) to create individual ads with built-in manufacturer brand standards for each VIN in stock. Auto-Stream targets active car buyers who are in the market to purchase vehicles that are already on dealer lots.
“In the past year alone, there has been an 81% increase in TV streaming, with 76% of households in the United States having a Smart TV according to Nielsen data,” said Andy lobred, President, ZeroSum. “With millions of potential car buyers using streaming services every month, marketers are eager to explore more targeted and effective OTT and CTV advertising options. We created Auto-Stream to help them do this effectively by delivering what no other platform can: tiering for video. ”
For auto dealers, Auto-Stream means engaging with buyers in the marketplace while maximizing reach without the cost of traditional TV ad production. The platform helps dealers reduce and realign their budget spend based on the current buying behavior of buyers in their specific market, allowing them to fill their sales funnel with qualified buyers faster and at lower cost. Dealers will now be able to link media dollars directly to the units actually moved, resulting in better traceability and better use of marketing spend.
For partners of automotive agencies and groups, the platform is a high gross income product that provides real-time reporting while providing access to unique automotive audiences and premium OTT / CTV inventory without the need for demand side advertising, video production or platform operations. (DSP) minimum, as the technology can be used with any budget.
“We believe what Auto-Stream offers is a real game-changer,” said Nick dionne, Vice President of Product and Marketing, ZeroSum. “The ability to have smart, customizable, inventory-fueled creative options done quickly and without any hassle will allow our clients to modernize their marketing in ways never before possible. “
“No other technology can dynamically and automatically adjust the distribution of spend and creations based on real-time data like that from ZeroSum,” Dionne said. “Dealers using MarketAI see inventory turns move up to 40% faster while acquisition costs are reduced by 70%.”
Auto-Stream’s launch follows ZeroSum’s launch of MarketAI, the industry’s first AI-powered marketing platform, earlier this year. Now used by thousands of dealers nationwide, the MarketAI platform houses an inventory of hundreds of millions of VINs and associated data, allowing dealers to leverage the cross-platform advertising system to specifically target active buyers. The MarketAI platform can be combined with social media, digital signage, search, and auto-serving to increase performance.
To learn more about Auto-Stream and Market AI, or to schedule a demo, please visit: https://zerosum.ai
ZeroSum is a leader in software, marketing and data. Powered by its SaaS platform, MarketAI, ZeroSum simplifies and modernizes automotive marketing by leveraging artificial intelligence, data, and the ability to scale to acquire new customers. ZeroSum is the first and only company to match consumer demand with real-time automotive data. For more information, visit https://zerosum.ai. For media inquiries, please contact Leslie Dagg To [email protected].