Toyota Corolla Cross shot for segment title
Pricing will start at $ 23,410, including shipping, for a front-wheel drive L model and top off at $ 28,840 for an all-wheel-drive XLE. All models are powered by a 2.0-liter four-cylinder engine developing 169 horsepower and 150 pound-feet of torque, and its towing capacity will be 1,500 pounds.
“The Corolla has been synonymous with reliability, fuel efficiency, safety and value” for decades, said Lisa Materazzo, group vice president of marketing for the Toyota division. “We are building on this and providing even more versatility and comfort with the Corolla Cross. “
Toyota is targeting 100,000 sales in the United States by 2022, which would make it one of the top sellers in the segment, while also giving the brand another staple light truck. Toyota already leads two other key crossover segments with the compact RAV4 and the full-size Highlander.
Only two subcompact crossovers produced annual sales of over 100,000 in the United States: the Subaru Crosstrek (2017-20) and the Chevrolet Trax (2019-20).
The segment has become one of the most competitive in the automotive industry, with some brands – Chevrolet, Buick, Hyundai, Kia, Mazda and now Toyota – offering two different vehicles. The Honda HR-V, which is redesigned specifically for the United States, took the lead in the segment until June.