TrueCar Military Veterans Help Veterans Ownership
Barnett, 40, joined the military in February 2001 while a student at Ohio State University. He spent six years in active service and in the National Guard. He was never deployed overseas, but worked as part of the political team in the nation’s capital while in uniform. He remained in Washington after leaving the military in various political roles including the Department of Defense and Capitol Hill as a member of Congress.
His policy work included health and safety issues, such as veterans mental health and access to care. At the same time, he became interested in auto politics and safety and started an auto blog which he said led to a connection with former Hyundai Motor America CEO John Krafcik, who became president of TrueCar in 2014. .
Barnett joined the ALG subsidiary of TrueCar in 2015 as a junior analyst working on residual values before moving on to other roles within the company. Today, he is Director of Military Marketing and Growth at TrueCar.
Green, 52, enlisted in the Marines at age 17 in 1987 and deployed to the Middle East during the Gulf War. When he left the military in 1991, Green said, he landed a job in car sales the next day.
It was the start of a 24 year career in automotive retail. Green said he found the dealership’s performance-based environment to match the work ethic he developed in the military. Prior to joining TrueCar in 2015, he was managing partner of Showcase Honda in Phoenix, a job he left when billionaire Warren Buffett’s Berkshire Hathaway Inc. bought the store owner Van Tuyl Group.
Green, now senior vice president of key accounts and military business strategy at TrueCar, helped launch a new auto buying program, TrueCar Military, last year after the company learned that the Federal Bank of USAA Savings planned to end its 13-year partnership and get out of the car. -buying space.
TrueCar executives say the new program will allow it to reach a larger group of military and veterans than it could through the USAA partnership, which included about 30% of vehicles sold to buyers connected through the network. TrueCar.
The company is “very, very positive and very optimistic” about the growth of TrueCar Military, Green said.
“Whether you are a veteran, active duty, reservist or immediate family, our goal is to be that name of choice,” he said.